Our Mission & Vision
Breathe in Color’s mission is to affirm people and support their emotional well-being.
We envision a world where creative wellness is accessible to all and where Black and Brown communities have thriving, reliable spaces to gather, create, connect, and heal together. Through creativity and community, we aspire to nurture collective healing across generations, strengthen relationships, and create a world where more people feel supported, affirmed, and connected.
How We Serve & Who We Serve
We don’t fit safely into one box because we believe there are countless ways to affirm people—whether through a journal, a wellness class, a theatrical production, an after-school program, or a community drive.
Breathe in Color serves people through creative wellness, offering products, classes, community experiences, arts programming, media, and philanthropic initiatives that make affirmation, creativity, and connection more accessible. While our roots are in creating affirming spaces for Black women and girls, we welcome people of all backgrounds, ages, and walks of life through our work
Meet Our Founder: Teylor Parks
Born and raised in Jonesboro, Georgia, Teylor Parks is a dynamic multidisciplinary creative entrepreneur, producer, and wellness leader committed to using art, media, and storytelling to affirm people and strengthen communities. Her creative journey began in childhood, when she participated in local art camps and choral ensembles before graduating from Stilwell School of the Arts in Clayton County, Georgia. There, she explored a range of disciplines, including piano, music production, musical theatre, and vocal arts. In 2020, Teylor graduated from Florida A&M University with a Bachelor of Science in Interdisciplinary Studies, beginning a professional career in digital marketing that included roles and experiences with Eli Lilly & Company, Publicis Groupe, Mynd Matters Publishing, and Cumulus Media.
While working full-time in the early 2020s, Teylor founded Breathe in Color Co., as an e-commerce wellness brand offering handmade affirmation cards, journals, and crystal-wrapped jewelry. Born during the COVID-19 pandemic and amid the racial and women's justice movements of the 2020s, the company emerged from both personal experience and a growing desire to help others navigate anxiety, loneliness, and emotional hardship. As Teylor sought creative ways to support her own well-being, she envisioned a brand that could offer others tools for self-affirmation, self-expression, and connection. What began as a small product-based business soon grew into a larger vision: a community-centered space where people could explore art, experience wellness, and feel affirmed…
Our Core Values
Wellness should not be a luxury.
We strive to make our products, resources, and experiences accessible and affordable, reducing unnecessary barriers to emotional wellness and community. Everyone deserves opportunities to feel supported, regardless of their financial circumstances.
Accessibility & Affordability
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Everyone belongs. Every person deserves respect.
We welcome people of all races, genders, sexual orientations, socioeconomic backgrounds, abilities, and neurotypes, striving to represent and include diverse experiences in our products, programming, and creative work. We foster spaces where everyone can belong authentically, with mutual respect, dignity, and care as shared expectations.
Diversity, Inclusion & Mutual Respect
2
We remember where we came from. We honor the people and places that made us.
As we grow, we remain committed to the communities that shaped us, particularly Black women and girls, Atlanta, Georgia, Tallahassee, Florida, and Florida A&M University. We will continue to honor our roots by investing in these communities, celebrating their contributions, and creating opportunities for them to thrive.
Our Roots & Community Legacy
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Integrity & Accountability
4
We do what we say we will do.
We lead with honesty, transparency, and fairness in our business practices and collaborations. We honor our commitments, respect the work and rights of others, compensate people fairly, and take responsibility for our actions.